The Big Redemption

We turned the infamous Pepsi Jet saga into a cultural phenomenon for Frontier Airlines during Super Bowl LX.

Thirty years ago, Pepsi ran a Super Bowl campaign promising a Harrier Jet for 7 million Pepsi Points. When John Leonard tried to claim it, the courts ruled the jet was just a joke.

So we decided to make it real — in our own way.

To prove how rewarding flying with Frontier can be, we invited John to redeem his 7 million Pepsi Points for 7 million Frontier miles. Then we opened it up to everyone, adding 70 million more miles to the pot. Travelers could trade in unused points from brands like Sephora, McDonald’s, and Marriott — or virtually any brand — and turn them into flights.

In the first week alone, Frontier’s stock price jumped 40%, 2,500 flights were booked, and the campaign earned global coverage from outlets including People, Forbes, The Sun, and Good Morning America — generating $18 million in earned media value.