The Grand Social Experiment

The Wilds on Amazon Prime Video follows a group of teenagers who find themselves stranded on a remote island, blissfully unaware they’re the subjects of an elaborate social experiment. 

To launch season two, we invited fans to become part of the story via 1:1 text message campaign that brought them in to be part of the story.  We worked with the show’s Executive Producers to craft a script that let Dr. Klein’s personality and questionable ethics shine in every communication. The researchers were Gretchen’s notepad, her venting mechanism, and a place where she could dump thoughts about how the study was going on the island. 


The Grand Social Experiment kept audiences engaged and coming back for more. The campaign earned over 6M organic impressions, a 60%+ click-through rate (19.5% benchmark), and 13k retweets of the Official Trailer drop within 4 hours.

Creative Director: Brian Leech

Art Director: Chelsea Lee

Copywriter: Jared Richmond

Designer: Olivia Curtis

Webby Awards Winner