Bank Smarter

Let’s be real. The holidays are stressful. Especially when it comes to money.

For Chime’s first-ever holiday campaign, we threw Jason Momoa into a chaotic shopping frenzy to prove there’s a way to stay cool, calm and collected throughout the holidays. Fans lost their minds over Momoa’s mattress salesman character’s riotously bald hair transition on social, resulting in press pickups from multiple culture publications.

We shot a sequel that went live in the New Year featuring Momoa cycling through classic New York characters, a coffee stand barista, a bodega clerk, a building doorman using each transformation to highlight the grind of everyday routines. The spot ran across national TV, digital, social, and streaming platforms.

Muse By Clios
Campaign US
Ad Age
NBC
Unilad
E News
Mens Journal
Hello
Instyle