BRAD JONES

All Undefeated

On the 23rd November 2013, sporting history was made. The All Blacks beat Ireland to win their 14th consecutive match becoming the first rugby team to go through a season undefeated.

Within minutes of the victory, we changed the all blacks official URL to wwwwwwwwwwwwww.allblacks.com. 14 W’s, each representing a win with the details of each victory. Within 12 hours it was the most shared piece of branded content on the Adidas All Blacks Facebook and Twitter pages, ever.

The Drum

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