On the 23rd November 2013, sporting history was made. The All Blacks beat Ireland to win their 14th consecutive match becoming the first rugby team to go through a season undefeated.
Within minutes of the victory, we changed the all blacks official URL to wwwwwwwwwwwwww.allblacks.com. 14 W’s, each representing a win with the details of each victory. Within 12 hours it was the most shared piece of branded content on the Adidas All Blacks Facebook and Twitter pages, ever.
