During an age of disposable content, well-crafted brand storytelling is precious. Ideas and innovation that help create culture instead of just following it, are what make brands meaningful in today’s world.
My experience leading multidisciplinary-teams, successful new business efforts and work spans every medium and a wide range of categories across the U.S, Australia and Asia.
My work for brands including adidas, Hennessy and Facebook has been recognized at Cannes, The One Show, The Webby’s, The Effies, Spikes Asia, Clio Awards, and has been featured in the real world on television programs including Australian Seven Nightly News, The Project, Sunrise and ESPN.
I'm currently the Executive Creative Director at Mojo Supermarket leading the creative department.
Before Mojo, I joined social media publisher, ATTN: to help build their creative agency. During my time at the agency, ATTN: won their first ever One Show Pencil and got ranked #7 on AdWeek's Fastest Growing Agencies list.
Before ATTN, I was Group Creative Director at Laundry Service leading the PepsiCo and Expedia Group portfolios including Rockstar Energy, MTN DEW Rise, Orbitz and CheapTickets. During my time there, we made Ad Age’s A-List twice.
Before LS, I was ACD on Samsung, Smirnoff and Barclaycard at iris New York. I also helped lead our intern program mentoring young creatives entering the industry.
Before that, I was Art Director on adidas, Chang Beer, Fiji Airways and Christchurch Tourism at iris Sydney. During my time, we were recognized as the “Most Creative Small Agency” in Campaign Brief’s 2015 Creativity Index.
Before that, I was a Designer at of one of Australia’s most awarded creative agencies, BWM Dentsu where I was trained under art direction luminary and legend Bobbi Gassy working across a portfolio of iconic Australian and international brands.
While I was there, I graduated from the Australian Communication Council's AWARD school as one of its Top Ten students.
Before that, I studied design and communications at the Commercial Arts Training College.
