For Everything New York

Nordstrom wanted to tell New Yorkers that their flagship store has everything they need to get them ready for the city. But you know what New Yorkers famously hate? Being told anything. So we showed them instead.

We partnered with Daniel Arnold to shoot our “Nordstrom For Everything New York” campaign, set in four iconic New York institutions; The Apollo Theater, Caffe Dante, Barney Greengrass, and Casa Magazines with custom type inspired by each.