Rockstar Energy is all about championing the hustle. So when Super Bowl LVI hit its hometown of LA, we wanted to champion locals in a meaningful way. Street food vendors in the city face increasingly strict city codes, regulations and prohibitive fees making it almost impossible for them to operate legally.
In partnership with non-profit Revolution Carts, we provided LA street food vendors with brand new, fully-licensed carts, designed by some of LA’s most renowned street artists.
On the Thursday before the "Big Game", we held a Rockstar Mercado Event in Inglewood, with installations, performances and fire tamales from all the vendors, who received custom kits with personalized aprons and other Rockstar essentials.
Shorty Impact Awards Winner
Chief Creative Officer: Jason Marks
Executive Creative Director: Daniel Nunez
Associate Creative Director: Gregg Kaysen
Junior Art Director: Chelsea Lee
Junior Copywriter: Jared Richmond
Director: David Camarena
Director of Photography: Eric Vera
Photographer: Ash Alexander
Editor: Dior Rodriguez
Music: Cobaine Ivory
