Innovation in travel finance is rare – the last big breakthrough was the airline credit card over 40 years ago.
We introduced American Airlines cardmembers to a revolutionary new way to turn their spare change into their next flight. Flight Cents™ automatically rounds up the difference between everyday purchases to the nearest dollar into AAdvantage Miles at 3x the usual rate. We drove awareness for the program through a campaign spanning OOH, Social, Dot Com, Email and Direct Mail.
Flight Cents™ – Turn your spare change into travel.
