Flight Cents™

Innovation in travel finance is rare – the last big breakthrough was the airline credit card over 40 years ago.


We introduced American Airlines cardmembers to a revolutionary new way to turn their 
spare change into their next flight. Flight Cents automatically rounds up the difference between everyday purchases to the nearest dollar into AAdvantage Miles at 3x the usual rate. We drove awareness for the program through a campaign spanning OOH, Social, Dot Com, Email and Direct Mail.


Flight Cents™ – Turn your spare change into travel.