Most energy brands look, feel, and sound the same. To stand out, Rockstar Energy needed to find its own lane.
From editorial content spotlighting the real hustle happening on the ground during Super Bowl LV and All-star Weekend. To the creation of the Hustle Collective: a group of like-minded leaders of their field who amplify those on the come-up. We proved that no matter how you hustle, Rockstar is there to fuel you.
Chief Creative Officer: Jason Marks
Executive Creative Director: Danny Nunez
Copywriter: Matt Shoewalter
Art Director: Tomo Imasogie
Designer: Elizabeth Kenney
